Blaze Ink Tattoos is a Winnipeg tattoo shop operating from its Regent Avenue location since 2006 with custom designed tattoos by four artists. This website is #1 for Winnipeg tattoo shops.
Challenge
To avoid over-targeting existing visitors.
Solution
A dynamically innovative digital media suite that allows users to be retargeted based on the tour they saw last and spent the most time viewing. This was done by introducing a contextual campaign to increase reach by showing prospective audiences the current, and most popular tour. In addition to that, we applied daily and lifetime frequency caps specific to each user in order to prevent overexposure.
Results
We’ve achieved a Click Through Rate (CTR) of 0.09%, which generated a number of new sales. In the campaign’s inaugural month of activity the Cost Per Action (CPA) was reduced by 20%, surpassing the client’s target. February 2013 saw post-click revenue – (generated by both dynamic retargeting and the prospecting campaign) – produce a Return on Investment (ROI) of 272%.
0.09% CTR
20% less CPA
272% ROI
From The Client
"The Web Wizard was the right website company to build my website. Jason and his team did a great job with the vision for the site for my tattoo shop in Winnipeg. Ongoing support that I’ve never received from other companies. Very happy!"
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